FOR APA MEMBERS ONLY!
There has been a lot of talk about Spotify finally giving audiobooks more attention. It’s a big deal when you realize they have an audience of over 250 million streaming subscribers across 178 countries who are already used to consuming spoken word through podcasts. “There is a tremendous opportunity to reach people who have not been exposed to audiobooks, through music streaming services like Spotify,” said Tom Webster from Edison Research, speaking at APAC in May 2021. He attributes the growth in podcast listeners aged 12-34 to the music services and predicts the same can happen for audiobooks. The publishing industry is eagerly awaiting more information on the music service’s next move, but how can publishers ensure they too can be part of this new audience reach?
In this APA webinar, Carla Herbertson, Head of International Audio Content at digital distributor Zebralution, shares her four top tips on how to make audiobooks thrive on Spotify and she talks about the opportunities music streaming can bring to publishers.