Stephanie Gibbons is President of Creative, Strategy and Digital, Multi-Platform Marketing for FX Networks. She is responsible for the strategy, creative, media planning and implementation of all marketing, digital, advertising and on-air campaigns for FX, FXX, FXM, FXNOW, FX+ and Simpsons World.
Gibbons is a true strategic and creative innovator. Her unique aesthetic has taken the marketing and promotion of the networks’ acclaimed original series to new heights. Under her inspired direction, FX’s marketing team has been named the Promax Marketing Team of the Year for an unprecedented nine consecutive years (2011 – 2019). In addition, the marketing team received the Promax Award for Design Team of the Year in 2012. Gibbons has been named on The Hollywood Reporter’s Power 100 List of Women in Entertainment on multiple occasions, most recently in 2017, and was one of Multichannel News’ Wonder Women of 2011.
Gibbons has also been honored by the LGBT community – named as one of Power Up’s 10 Most Amazing Women in Showbiz, and received the Corporate Leader Award from New York’s LGBT Center in 2008. She has overseen the marketing of programming that features lesbian, gay, bisexual and transgender characters, including Pose and Nip/Tuck – which led to the network’s recognition by the Gay & Lesbian Alliance Against Defamation (GLAAD) as one of the most gay-friendly and responsible television networks.
Since joining FX in 2004, Gibbons has developed unforgettable campaigns for the critically-acclaimed and award-winning limited series The Assassination of Gianni Versace: American Crime Story, The People v. O.J. Simpson: American Crime Story, the Fargo and American Horror Story franchises, and FEUD: Bette and Joan; the drama series Mayans M.C., Mr Inbetween, Pose, Trust, Snowfall, Legion, Taboo, The Americans, Sons of Anarchy, Justified, The Strain, Tyrant, The Shield, Rescue Me and Nip/Tuck; and the comedies Atlanta, Better Things, Baskets, Archer, It’s Always Sunny in Philadelphia, You’re The Worst, Man Seeking Woman, and Sex&Drugs&Rock&Roll.
Gibbons was responsible for the launch of FX’s first-ever network branding campaign, “THERE IS NO BOX,” in 2008 and FX Networks’ current branding initiative, “FEARLESS.” She oversaw the launch, creative strategy and design of on-demand FXNOW and FX+ platforms, Simpsons World, and the re-launch of the network’s website, FXnetworks.com, to include original content, interactive features and events.
Prior to joining FX, Gibbons was SVP of Advertising and Promotions at Showtime, where she was responsible for the development of the network’s consumer, trade and promotional campaigns. Gibbons joined Showtime in August of 1997 as a Creative Director. During her tenure at Showtime, she spearheaded many of the company’s breakthrough advertising and marketing campaigns, including those for Queer as Folk, The L Word, and was a key member of the braintrust that created and launched the “No Limits” branding campaign.
Before her stint at Showtime, Gibbons was a creative director for Media General Broadcasting Inc., where she was responsible for all station creative, including image, news, major series, on-air, print and radio promotions for WFLA-TV (NBC) in Tampa. Gibbons has also been an independent producer, having written and produced commercials, marketing, sales and public relations campaigns for corporations, private businesses and nonprofit organizations. Gibbons began her career in 1983 as a promotions producer for WBBH-TV (NBC) in Fort Myers, Florida.
Gibbons holds a B.A. in English and a B.S. in Mass Communications from Miami University in Oxford, Ohio.
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