Find Your Why

Find Your Why

Find Your Why

Hosted By: Jennifer Jill Araya

From: Starving Artist No More

Why are you a creative entrepreneur? Why are you an artist? What is the reason driving you to make a living from your art? Being a working artist is a hard life, full of ups and downs and twists and turns. So why do you do it? What is the purpose behind your choice to live the life of a creative? A lot of artists I talk to can’t answer this question right away. They’ve never actually thought about it. Their choice to be an artist was made so long ago and was so instinctive that they can’t articulate any true purpose behind it. But it is worth it to do the internal thought work necessary to determine your own personal purpose for the work that you do. Finding your why as it relates to your art will allow you to weather the ups and downs that inevitably come with the creative life. Finding your why helps you stay focused and motivated over the long-term. Finding your why gives your art purpose.

In this episode, you will learn:

  • Why finding your purpose matters to you as a creative entrepreneur.
  • How you can use your why to nurture your intrinsic motivation.
  • What a Values Ladder and a Values Map are, and how to use them to help you identify your purpose.
  • Which questions to consider as you do the introspective work of finding your why.

In this episode, I reference a quote from Josh Spector, writer of the “For the Interested” newsletter.

A full transcript of this episode can be found here. Full transcripts of every episode will always be available at the Starving Artist No More Blog.

Thank you for listening. Please feel free to reach out to me at, with any questions, comments, or feedback. I’d love to hear from you.



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