“What does this copy even MEAN?!?” Ever felt this way when looking over a script? Self-direction is one thing, but understanding what copy is really trying to accomplish is another. Deconstruction is an invaluable tool to have in your toolbox when auditioning for jobs big and small. Join Chad as he breaks down the basics of deconstructing copy to get to the core of the message. Learn how to identify themes, patterns and formulas found in common writing styles so you can maximize your chance at booking the gig! If you don’t understand what the copy is sayin’ the audience won’t understand what you’re sayin! Don’t miss this invaluable session and watch your booking ratio soar!