Bona Fide Artists was founded by Traci Lynn Luthy as a collaborative talent agency offering full-service representation with a strategic approach.

With 15+ years of experience as an agent, Traci has booked talent in all areas of the business for such notable clients as HBO, ABC, Amazon Prime, Spike Lee, Saks 5th Avenue, Vogue, Gap, Bed Bath & Beyond, Pepsi, Chase Bank, Wyndham Hotels and many others.

Traci’s career began in advertising where she worked on campaigns for major brands including Johnson & Johnson, Burger King, The Home Depot and Colgate/Palmolive. She then utilized her expertise in marketing and branding to implement a unique approach to artist management.

Originally from St. Louis, MO, Traci earned her BA from Xavier University of Louisiana, and now resides in New Jersey with her husband and son. Forever influenced by her years living in New Orleans, Traci loves good food, good music and good friends.